Marketing Podcast with John Hall
Podcast Transcript
My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the previous co-founder of Influence and Co. and the author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. He now is the Chief Strategist for the growth marketing agency Relevance and the online calendar app Calendar. He’s an investor in Traderfull and Gabb Wireless.
John has been known as a top virtual speaker to book. He and I discuss the world of content and how it is still the future of marketing.
Questions I ask John Hall:
- How do you think about content for each of the steps of the journey?
- How are you seeing people using content to build trust?
- What is content triggering?
What you’ll learn if you give a listen:
- What the relationship is between content and context
- How to get content in front of the right people at the right time
- How to use content to boost referrals
