Apple advancing talks for U.S. F1 rights from 2026, with industry sources projecting a potential $200M+ per year deal

Apple is negotiating to acquire U.S. broadcast rights for Formula 1 starting in 2026. Current estimates put the bid at $150–$180M annually, but based on Apple’s precedent with MLS and the success of its $600M F1 feature film, industry chatter suggests the deal could climb into $200M+ AAV over a 5–6 year package, with an option year.

If finalized, this would mark the richest F1 media rights deal ever in America, doubling ESPN’s current fee.