- Kia aims to attract buyers who remain uninterested in crossovers.
- It plans to launch more hatchbacks, sedans, and wagons in Europe.
- The new K4 Hatchback will arrive at US dealerships later this year.
In a world increasingly clogged with crossovers and SUVs, it’s easy to forget that not everyone wants to drive a lifted box with vague handling and an identity crisis. Kia, thankfully, hasn’t forgotten. While the SUV trend marches on, the company recognizes there’s still a loyal following for hatchbacks, sedans, and wagons, and it’s getting ready to deliver more of them.
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Kia is especially optimistic about these models in Europe, where the demand remains strong, as it recently told Autocar magazine. We must say that as more automakers stuff every lineup full of oversized utility blobs, this return to variety is genuinely refreshing.
Read: Kia’s New Hatch Shows Americans You Don’t Need Size To Carry More
One of Kia’s first new models set to hit the market soon is the EV4. For the first time, one of Kia’s battery-electric vehicles will be sold as both a hatchback and a sedan. Unfortunately, Kia will only sell the EV4 as a sedan in the United States, but some markets will receive both versions.
Then there’s the new Kia K4, which will no doubt sell in higher numbers than the EV4. Launched last year as a sedan, the K4 family recently welcomed a new hatchback version. While it more closely resembles an estate than a normal hatch, it should massively broaden the appeal of the model. Things won’t stop there as Kia is also developing a proper K4 estate, and it should arrive later this year.
Strong Demand in Europe, But Competition Grows
While recently speaking with Autocar, Kia executive vice president Ted Lee highlighted the “big volume” potential for hatchbacks in Europe. He pointed to Kia’s strong footing in the region but acknowledged growing competition, particularly from emerging Chinese brands that are making the market “more difficult.” He added that “We have to strengthen the advantages of Kia in the market.”
The new Kia K4 Hatchback will land in US dealerships later this year. While pricing details have yet to be announced, it’ll likely cost slightly less than the sedan, which starts at $21,990 and tops out at $28,090.
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